A sad day for iconic brand design.
Wow. Remember the original logo?
Noooo. :( Oh dear me no.
They just wasted money on shit.
Well said frogman, well said.
the old one’s better .
Gap, please no. I love your old logo.
GODDAMNIT HELVETICA
I really don’t understand why Gap thought that was a good idea…
opinion… DO NOT WANT.
Why, why, why would they do this? Changing the look...been proven not to work. It only...
The new logo is a pile of sh!t. Blows my mind.
There seems to be something missing now… empty feeling… :(
that’s dumb….
Who in their right minds would
#update: OCT12th – see Vanity Fair. Oh boy, I wish it was something from...future, which...
worse logo I’ve ever seen, regardless of the beautiful original. What the FUCK is that square?
Agreed. Soo awful. I mean, it’s like it’s got something lodged in its teeth.
Or, as another great blog put
BUT THIS CAN’T BE. I don’t believe in design no more.